Cutting Through the Smart Home Hype
Walk through the smart home section of any electronics store and you'll find an overwhelming array of devices promising...
That Nagging Feeling Something's Off
There's a particular kind of frustration that builds slowly with an aging computer. It's not usually one dramatic...
The Market That AirPods Defined and No Longer Dominates
Apple AirPods defined the true wireless earbud category in 2016 and maintained a dominant position for...
The Traffic That Already Exists
Most digital marketing attention and budget is directed toward acquiring more traffic: more paid search clicks, more social media followers,...
The Search Engine That Answers Rather Than Lists
Google's AI Overviews (the AI-generated summary that appears above search results for many queries), Perplexity AI's search...
The Moment You Realise Something Is Wrong
The discovery of a compromised account or device rarely happens the way security awareness training implies — with...
The Security Model That Assumes You're Already Compromised
Traditional network security was built on a perimeter model: protect the network boundary, and everything inside the...
The Word That Means Everything and Nothing
'Computer virus' is used colloquially to mean any malicious software, which is both understandable and inaccurate. In technical...